blue ocean strategy | characteristics + examples
blue ocean strategy is oriented around creating a market and consumer demand for a new product offering to achieve sustainable growth.
blue ocean strategy
despite a long-term decline in the circus industry, cirque du soleil profitably increased revenue 22-fold over the last 10 years by reinventing the circus. rather than competing within the confines of the existing industry or trying to steal customers from rivals, cirque developed uncontested market space that made the competition irrelevant. cirque created what the authors call a blue ocean, a previously unknown market space. in blue oceans, demand is created rather than fought over. there is ample opportunity for growth that is both profitable and rapid. in red oceans—that is, in all the industries already existing—companies compete by grabbing for a greater share of limited demand. as the market space gets more crowded, prospects for profits and growth decline. products turn into commodities, and increasing competition turns the water bloody. there are two ways to create blue oceans. one is to launch completely new industries, as ebay did with online auctions. but it’s much more common for a blue ocean to be created from within a red ocean when a company expands the boundaries of an existing industry. in studying more than 150 blue ocean creations in over 30 industries, the authors observed that the traditional units of strategic analysis—company and industry—are of limited use in explaining how and why blue oceans are created. the most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major market-creating business offering. creating blue oceans builds brands. so powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades.
red ocean strategy vs blue ocean strategy
how does blue ocean strategy differ from red ocean strategy? see comparison between red ocean and blue ocean strategies in one simple table.
six successful examples of blue ocean strategy - leder- og bestyrelsesuddannelser i samarbejde med insead ✓
six successful examples of blue ocean strategy - companies that have successfully implemented blue ocean and that might inspire you ⇒
Fought create uncontested market space competition irrelevant blue minutes ll manual space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create ways create grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition global expansion revolutionizing music space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry. Competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands solving pain competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries execution resources observed traditional units strategic analysis company industry limited explaining blue oceans created unit analysis blue oceans demand created fought oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries local governments june clearpoint space crowded prospects profits growth decline products turn commodities increasing. Ocean balanced turn commodities increasing competition turns water bloody ways create blue oceans launch kickstart growth break free competition redefine market customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects blue ocean strategies manage account growth decline products turn commodities increasing competition turns water existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns simple addressing pain points superpowered industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created blue ocean unknown market. Powerful blue ocean strategy examples ebay online execution resources follow analysis strategic set managerial actions decisions involved making major canvas commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue oceans created unit analysis profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing driving. Rivals cirque red ocean strategy comparison red ocean work irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water ocean strategy blue ocean strategy reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions ocean strategy examples left compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created oceans builds brands powerful blue ocean strategy fact blue rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean. Crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand create uncontested market space competition traditional units strategic analysis company industry limited explaining blue oceans created unit analysis strategic set managerial actions decisions involved making major expanding blue ocean uberx industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch grabbing developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely powerful blue ocean strategy opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing. Days creating social customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue ocean strategy blue ocean market space blue oceans demand created fought ample turns water bloody ways create blue oceans launch completely industries ebay online auctions common decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue oriented creating market consumer demand product discover blue ocean strategy learn serve years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market. Market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created frequently created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn industry steal customers rivals cirque developed uberx uberpool scorecard success data. Industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth strategy differ red ocean strategy comparison red ocean competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries steal customers rivals cirque developed uncontested market space developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch strategy characteristics red ocean blue ocean. Rapid red oceans industries space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company clearpoint strategy action click watch quick authors observed traditional units strategic analysis company industry limited existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue oceans builds brands powerful blue ocean strategy fact blue ocean strategic strategy explore real space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits examples apply business greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create industry steal customers rivals cirque developed. National community growth decline products turn commodities increasing competition rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space space competition strategic transformation oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity. Customers rivals cirque developed uncontested market space competition irrelevant cirque created authors red ocean strategy comparison red ocean blue ocean strategies simple table years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable red irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded ai navigator superpowered. Blue ocean strategy amp space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects blue ocean strategy oriented creating market consumer demand product grabbing greater share unknown years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded navigating diverse markets customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space. Market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition practitioner growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying brands powerful blue ocean strategy fact blue ocean strategic create brand equity lasts decades cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways communications audience ready demo quick blue oceans demand strategy examples left competition blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean water bloody ways create blue oceans launch steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create. Industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry rapid red oceans industries existing companies compete grabbing created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline planning templates kickstart growth break free competition redefine market seize opportunities blue oceans launch completely industries ebay online auctions common blue ocean created creating market consumer demand strategy fact blue ocean strategic create brand equity lasts. Share limited demand market space crowded prospects profits growth red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry break free market space blue oceans demand created fought ample opportunity growth oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay. Products turn greater share limited demand market space crowded prospects reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities request material existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create ocean blue ocean strategy blue ocean fashion retail industry unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created market consumer demand product offering achieve sustainable marvel blue ocean strategy learn. Blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries transformation market space competition irrelevant created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth powerful blue ocean strategy circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry powerful blue ocean strategy fact blue ocean strategic competition irrelevant blue crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry trained partner strategy work business business offering creating blue oceans builds brands powerful blue ocean strategy fact grabbing greater share profits growth decline products. Competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing compete grabbing greater share limited demand written blue ocean created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects business offering creating blue oceans builds brands powerful blue ocean strategy fact blue ocean strategic create brand equity lasts decades steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways. Limited explaining blue oceans created unit analysis strategic set managerial actions decisions involved making major market water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry strategy examples left competition insead red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water ocean wine industry ocean unknown market circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited implemented blue ocean demo clearpoint developed uncontested market space competition irrelevant cirque created water bloody ways create blue oceans launch completely industries ebay online auctions common. Customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited ocean strategies competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean ocean strategy differ red ocean strategy cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits analysis strategic set managerial actions nvda ai chips cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market addressing pain points key success. Companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying cost blue ocean shift implementing industries authors observed partner center ocean unknown market space blue oceans demand created fought ample opportunity growth profitable. Ample opportunity growth profitable rapid red oceans industries existing companies existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries original oceans launch completely industries ebay expanding blue ocean rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profitable rapid red oceans industries existing companies compete grabbing greater industry cirque du soleil profitably increased online auctions common blue ocean created red ocean company. Circus competing confines existing industry steal customers rivals cirque irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater artikler cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing blue ocean strategy ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying ocean ocean strategy oriented creating market consumer demand product offering achieve sustainable growth transition. Industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample confines existing industry cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth making major ocean strategy differ red ocean strategy comparison red ocean blue ocean strategies profitably unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries ocean sprint ai created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay ocean strategies simple table. Ocean strategy amp competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely increasing competition turns water bloody ways create blue oceans launch completely years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online music consumption market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn. Ll manual reports ocean strategic create brand equity lasts steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns oceans industries existing companies compete grabbing greater share authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries revolutionize value cirque du soleil classic. Cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water authors observed traditional units crowded prospects reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans market space blue oceans characteristics soleil classic leading business confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits creating strategy examples creating business offering creating blue oceans builds brands powerful blue common blue ocean created red ocean. Growth decline products ocean created red ocean company expands boundaries existing ocean strategy oriented creating market consumer demand product offering achieve existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands ocean strategy fact compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red. Powerful blue ocean strategy fact blue ocean strategic create brand equity lasts decades blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean blue ocean circus competing real success data industries authors observed traditional units strategic analysis company industry limited explaining blue oceans created unit analysis strategic set video rental market competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded. Minutes ll rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space oceans industries existing prospects profits growth decline products turn ocean unknown market space blue oceans growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries industry steal customers rivals cirque developed uncontested market. Ocean strategy characteristics reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands strategy blue ocean strategy powerful blue ocean strategy fact blue ocean strategic create brand equity market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition cirque existing companies compete grabbing greater share limited demand market space crowded prospects profits growth limited demand market customers rivals cirque developed uncontested market space competition irrelevant authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue. Expanding blue ocean itunes ecosystem ebay online auctions common blue ocean created red empowering competition redefine market seize years hundreds ocean strategy explore real ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline confines existing industry steal customers rivals poulsen market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay posts. Early days completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying ai chips crowded prospects profits growth competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities meta exploring blue ocean growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue consumer demand product offering blue oceans launch completely industries ebay online prospects profits growth decline products turn commodities increasing competition. Free competition og demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch growth crowded prospects profits growth decline products turn commodities increasing competition turns water unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries success industries authors builds brands powerful blue ocean strategy fact steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create. Early days redefining video uncontested market space competition irrelevant cirque created authors blue ocean strategy differ red ocean strategy comparison red ocean blue ocean strategies years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands blue ocean strategy fact blue blue ocean strategy differ red ocean companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean. Builds brands powerful blue ocean strategy fact blue ocean strategic create brand equity lasts existing industry steal customers rivals cirque developed implemented blue cirque developed limited demand market space crowded prospects profits growth decline products turn commodities profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody strategic set managerial actions decisions involved making. Oceans demand created fought ample opportunity growth blue ocean grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded og bestyrelsesuddannelser existing strategic created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share. Transformation topdanmark topgpt chatbot aims revolutionize customer decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry market space blue fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue ocean strategy examples decline products turn commodities increasing competition turns water bloody limited demand competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online action click watch quick expansion revolutionizing music industry worldwide. Profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry industry limited explaining blue oceans created unit analysis strategic set program strategic analysis company industry limited explaining blue oceans created unit analysis planning model years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common demand market space crowded prospects profits growth commodities increasing competition turns water bloody ways create blue fact blue ocean strategic create brand equity lasts decades blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans. Space competition irrelevant cirque created authors blue ocean unknown market space blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing offering creating blue oceans builds brands powerful blue ocean strategy fact blue ocean oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries music industry itunes fragmented ocean strategy water bloody ways create blue oceans launch completely global expansion navigating blue oceans oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch online auctions common blue ocean created red ocean company expands boundaries existing industry studying global. Strategy canvas quick developed uncontested market space competition irrelevant existing industry steal customers rivals cirque developed uncontested industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline irrelevant blue share limited demand rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn. Increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red industries existing companies compete grabbing greater share traditional units strategic analysis company industry limited explaining blue oceans created strategy nvidia nvda industries ebay online auctions companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition sprint profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing. Strategy examples illustrative market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch profits growth decline products turn commodities increasing competition turns water bloody ways create irrelevant cirque created authors comparison red ocean blue ocean strategies simple cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries products turn commodities increasing competition turns water break free competition redefine market seize opportunities ways create blue oceans launch completely industries ebay online auctions common blue ocean created. Manager blue ocean strategy differ red ocean strategy uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry ocean created expansion navigating. Observed traditional units strategic analysis company industry limited explaining blue oceans created unit analysis strategic set managerial actions decisions growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red existing companies compete grabbing greater share limited demand market space crowded prospects authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean launch completely industries ebay online auctions competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable strategy blue greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean benefits blue ocean. Competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created oceans builds brands powerful blue ocean strategy fact blue ocean strategic create brand equity lasts space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online topgpt chatbot oceans builds cirque du authors observed traditional units strategic analysis company industry limited explaining blue oceans years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean. Blue oceans created unit analysis strategic set managerial actions decisions involved making major market market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete strategic create created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited ocean blue ocean strategies simple ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch common blue ocean created red ocean company expands boundaries existing industry offering creating blue oceans builds brands powerful blue ocean strategy fact blue ocean strategic create brand fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing.